Google has been, not so quietly, introducing service after service lately. With those services comes cloud integration and as such mobile access. The downside of all those services is that they’re scattered and access is separated between apps. Not any longer. Google Play is the newest re-branding from Google. It combines several media sources into one cloud supported navigation area.

Google Play combines apps from the former Android Market, Google Movies, Google Books and Google Music to deliver a full service media destination. Moving forward, as users update their Android devices they’ll notice that the Android Market is now replaced with Google Play. All media (movies, music, books, apps) items are stored in the cloud which means syncing is instantaneous as long as you’re using your Google Account.

For those living in the US, all services are available. Users in other countries will be limited to just apps or a combination of other services, falling short of a complete entertainment hub. Google Play is a positive, logical step forward and probably should have been done sooner. Combing all media entertainment under one umbrella should make cross-promotion easier and increase overall visibility for lackluster services like the seldom promoted Google Movies.

Some may view this as another attempt to mimic Apple, since iCloud has been available for some time now. The similarities are visible and while Google Play may look like an attempt to copy the competition, this re-branding move is more common sense than an attempt to duplicate an Apple product.

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