In the same fashion as Klout or PeerIndex, Pinpuff is designed to rate Pinterest users’ influence and value based on their Pinterest use. Factors include reach, activity and virality of pins. Pinpuff calculates three individual scores and then averages them for a final overall Pinterest influence score (Pinfluence if you will).

• Reach score is based on how well your pins and profile are shared across other social platforms.
• Activity score is determined by how often you pin, re-pin, etc. Note: It doesn’t appear as though pin likes help this score.
• Virality score shows how well your pins are doing with others. How often they are liked and re-pinned.
• Pinfluence score is the average of the three although the individual scores are not weighted equally. While the exact formula isn’t provided, we surmise the Activity score likely has less weight than the others to prevent any system gaming.

Beyond the Scores

Beyond the scores, Pinpuff calculates monetary value for pins. They too are broken down into 3 categories, Ecommerce pin, generic pin, referral (outward click) from pins. Monetary values indicate earning potential from pins in those categories. Currently there is limited use for these numbers on Pinpuff, though their newly created PinPerks program may turn value into rewards.

Technical Details

On a technical level, Pinpuff still has a lot of room for growth. The interface is clean and solid but there is a bit of sluggishness. Each profile lists values, scores and stats. Stats include the most highly populated Pinboards, follow stats, number of pins, likes and repins. Pinpuff has continued to update since their launch in February, 2012. Some latest updates include Interests, a way to find other Pinterest users with similar interests.

The service is free and requirements are an email address and Pinterest username. Of course we’d be remiss to not mention our GeekITDown Pinterest page, so please come check out and follow our boards so we can share great pins with each other!

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The extension is lightweight and as the author puts it, “Pinterest Photo Zoom does one thing and one thing better than the rest: Enhance your Pinterest photo viewing experience.” It’s true Pinterest Zoom is a one trick pony and only works on Pinterest, but that’s a good thing. It’s nice to have an extension that does its job and isn’t overloaded with extra features that users don’t need or already have.

You won’t find a lot of fancy configurations either, Pinterest Zoom has a tiny icon which sits inside the address bar and is only visible when on the Pinterest site. You can download Pinterest Zoom from the Chrome Web Store.

Download Pinterest Zoom

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Easypinner for Pinterest is a Firefox extension that makes pinning quicker. Easypinner scans each webpage you visit for pinnable images. If an image can be pinned, Easypinner adds a small Pinterest icon to the image which users can see by hovering the mouse pointer over an image.

The process is simple:

• Navigate to any webpage.
• Hover your mouse pointer over an image.
• If the Pinterest icon appears, click it.
• Click the Pin It button to assign your pin to one of your Pinboards.

A nice little feature of Easypinner is that it displays the number of times an image has been pinned. When a user clicks the Pinterest icon on an image, a Pin It button is displayed with pin count. Easypinner is easy to use and makes selecting specific images from a webpage full of them much more precise when pinning.

Download Easypinner for Pinterest for Firefox

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Pinterest Pin It is an extension for Chrome which adds bookmarklet functionality to your browser. The extension adds a Pinterest Pin It button which, when clicked, grants instant access for sending images to your Pinboards. Fans of minimalistic look and feel in their browser might prefer this extension over the official Pinterest bookmarklet since it’s usable from the toolbar, which gives users the freedom to keep the bookmarks bar hidden.

An added benefit of this shareaholic extension is that it shows the current Pin count for each page. If you like to monitor your own content for number of Pins, then this extension is a great tool. For everyone else, it’s a good way to see if the item you’re pinning has been pinned in the past and just how popular it has been.

Download Pinterest Pin It by shareaholic

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In an April 2, 2012 blog post, Sciarra reflects on the past couple of years and how a simple idea evolved into what Pinterest is today. Sciarra goes on to say,

“After lots of reflection and plenty of discussion with Ben and others, I’ve decided that now is a good time for me to step down formally from day-to-day involvement.”

Sciarra will be moving on to a role at Andreessen Horowitz, a venture capital firm.

The big surprise in all of this is not that Sciarra is leaving, but the timing of it all. It’s rare to see a co-founder of a company leave at what is, at this point, it’s most successful point. Typically, this is where the hard work pays off and glory from a product is achieved. Imagine Mark Zuckerberg walking away from Facebook just as it overtook MySpace.

Some image content owners and creators seem to think the departure is due to infringement on digital rights and copyright issues. Though the idea seems a bit far fetched. Digital media is a debate that will likely rage on regardless of Pinterest or anyone else.

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