In the midst of the release of Firefox 9, the final release for 2011, Mozilla is taking their message back to its roots and trying to drum up those good feelings of the past from its users.
The Firefox 9 video is a little cheesy with all the happy thoughts and moral high ground talk, but that’s kind of what Firefox is. What seems like forever ago, Firefox was the beacon of light for those who wanted, needed and yearned for a quality alternative to Internet Explorer (IE). Firefox owes its popularity to the disgrace that was IE at that time. The reason Firefox succeeded beyond its popularity is that it’s open, free and has no commercial interests.
Unlike Microsoft or Google who have a bottom line and big purses, Mozilla is a global community who believe, as they put it “..the Internet is a public resource and must remain open and accessible to all”. That is the message Mozilla is sending through Firefox and every user that uses Firefox is helping to ensure that message stays above the profits of other companies.
The old is new again approach is a good idea and could swell those feelings of pride in users that happened years ago when Firefox gradually, but quickly took chunks out of the IE dominance. This time their competition is less incompetent, but equally as funded. Google’s Chrome browser has quickly grown into a browser of choice and developers have jumped on board to lend their extension creation skills.
One could argue there is very little difference between the two browsers. Chrome advanced quickly due to the speed and memory leak issues with older versions of Firefox and people like new shiny things which make Chrome appealing. Firefox’s improvements with speed, especially in version 9 mean there’s one less reason to switch away.
Here at GeekITDown we still recommend Firefox over any other browser and see no reason to change that opinion. Does that mean we don’t use Chrome or other browsers? Certainly not. It does mean that we feel Firefox provides a better product for everyday use.
Do you think Mozilla’s message will ring true with users? Do you agree or disagree that Firefox is the top browser? Let us know in the comments!
If you enjoyed or found this article useful, please show us some support by liking us on Facebook or by sharing us on your favorite social website. Thanks!