Barnes & Noble has announced a Nook Tablet aimed at competing with the new Kindle Fire in the low-end tablet battle. Barnes & Noble had a bit of success with the Nook eReader, but were ultimately overshadowed by Amazon’s Kindle. In this round, B&N hope to be in the game early enough to compete and even steal would be sales from Amazon.
Cost & Specs
The Nook Tablet will be $50 more than the Kindle Fire at $249 per unit. For the extra $50 buyers will receive double the storage capacity at 16GB along with a 7 inch touchscreen display, a dual-core processor, 1GB RAM and works with both Netflix and Hulu Plus streaming video services.
Barnes & Noble have suffered from the significant drop in physical book sales, but has been dedicated to the development of the Nook. A dedication that has paid off so far. Books will continue to sell and digital distribution is the place to be. B&N has acknowledged that fact and appears poised to ride the Nook, in any form, as its brand identifier.
Along with the news of the Nook Tablet came some price drops on other Nook devices. The Nook touch price was dropped to $99, while the Nook Color is now $199.
The news couldn’t have come at a better time. Consumers are gearing up for holiday shopping and there is no doubt that inexpensive tablets will be on the list of must have gadgets. Announcing the Nook Tablet a couple weeks out of Black Friday will ensure consumers get notice about the product and have the time to seriously consider it over the Kindle Fire.
The Nook Tablet will be available on November 18th, 2011, but shoppers can pre-order them now.
Pre-order Nook Tablet
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