Postling

Small businesses are still trying to understand and properly use social media to expand their brand and market their products and services. To that end, management of social media accounts can seem like an overwhelming task with the number of social channels continually rising. Postling is a social media management tool for small businesses with an emphasis on simplicity for brand marketing.

It’s no secret that social media is currently the most pronounced way of garnering attention for your brand or business. Facebook alone is like its own ecosystem with likes, shares, apps, surveys and other features. Individuals don’t have to worry about their Facebook presence or Twitter re-tweets, but businesses do. A lot of time and money go into building brand pages on social media channels, which means businesses need results to justify the commitment of resources.

Results come from regular participation, sharing and promotion. To manage all social media outlets equally is an enormous task for small businesses. Personnel doesn’t exist for such promotion while marketing and advertising for small businesses is still an area that is addressed in house and outsourced on a per case basis.

Postling’s social media management interface allows small businesses to share and promote through their social channels from a single platform. Postling can manage Facebook, Twitter, LinkedIn, YouTube, WordPress, Tumblr, Yelp, Bit.ly, CitySearch, Blogger, Squarespace, Typepad, Drupal and Flickr. The wide range of choices allow small businesses a chance to focus their efforts instead of dividing their time between social media outlets.

Features

The brilliance is in cross posting to eliminate the need for multiple posting across multiple sites. Through Postling, users can publishing their content in one centralized location to all their social media sources. Posts can be scheduled to further save time and manage targeted messages. Comments can also be monitored through Postling to help businesses and brands react quickly.

Tracking social conversations is part of the Postling package with enhanced threads to breakdown comments and follow their flow at any time. Additionally, Postling provides a recap of daily activity across social accounts, which provides information that would otherwise require navigation to each individual website.

Since Postling is focusing on small businesses and brands, additional account users can be added to help with posting and overall management. There are a number of other features Postling offers to improve a small business’ dedication to social media as well as their performance.

Final Notes

Postling is a well rounded all in one solution for social media management. The tracking features for comments, reviews and interactions is of particular interest and helps to justify this non-free solution. Postling is $5/month (for first 5 accounts, +$3/month for additional accounts). There is a trial period of $1 for the first 30 days to allow for testing of the service at a minimal charge.

The Postling interface offers a variety of social media outlets for publishing content and the iPhone mobile app makes it convenient for on the go management. Overall, Postling is a decent service that is definitely targeted towards small businesses that are limited on time and need to manage all social content from one location.

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